|MICE - International Coffee Expo 2020.|
|Date: 03 – 06 November, 2020|
|Venue: Melbourne Convention & Exhibition Centre, Melbourne, Australia|
|Expected scale: 11,000 attendees (35% café owners/senior management, 11% origin/traders, 21% roasters).|
|Exhibits Profile: Coffee preparation equipment (espresso machines, brewers, roasters), Ancillary electrical equipment (grinders, milk frothers), Coffee accessories (cups, tampers, cleaning), Specialty beverages (syrups, spirits, dairy and dairy alternatives).|
MICE is known throughout the Asia Pacific as the largest and most exciting dedicated coffee event. Established back in 2012, it has become a must-attend event for everyone in the coffee community.
Regularly attracting over 11,000 attendees, MICE connects café owners, roasters, equipment manufacturers, service suppliers and more to facilitate real business opportunities. The expo provides a wealth of networking opportunities alongside Melbourne Coffee Week – the best week of the year!
In 2020, MICE will host the World Barista Championship and World Brewers Cup, showcasing Melbourne and our coffee talent to the world.
REINVEST INTO INDUSTRY - Melbourne Coffee Week is brought to you by MICE, as a way to reinvest back into the coffee community and help grow organisations and industries.
BOOST TRADE - Melbourne Coffee Week gives local business owners a chance to increase brand recognition and weekly trade by promoting their event to thousands of coffee lovers.
CELEBRATE COFFEE CULTURE - A love affair of all things coffee, Melbourne Coffee Week culminates with MICE – Asia Pacific’s largest specialty coffee event. Where will you be in 2020?